St Tropez Gradual Tan In Shower Lotion: The latest in a long line of self-tanning innovation

Unless you’ve been living under a rock for the past couple of months then you would have heard of the latest self-tanning product which has come on the market and got everyone talking. St. Tropez’s revolutionary new fake tan product has been presented to us as a ground-breaking, fuss-free fake tan which can be applied in the shower. Sounds great right? Before we tell you how we found the product, let us tell you more about where this craving for beautifully bronzed skin came from in the first place.

There was a time, believe it or not, when fake tan and bronzed skin was unheard of. Before the 1920’s, a creamy complexion was the epitome of beauty, you only have to look at the women in The Great Gatsby to understand that powdery, paler skin was what it was all about.

The pinnacle point when this attitude shifted was 1923, when none other than the fashion icon Coco Chanel returned from a yacht trip in Cannes after catching a little too much sun and returning with a bronzed glow. This obviously led to hordes of us hitting the beach, trying to replicate the look without getting sunburnt or stripy.

Of course, years of this was to follow before we finally wised up and understood that sunning yourself for hours on end really wasn’t good for us, and in came a whole number of self-tanning products which promised to provide us with the healthy glow, without the extreme health risks. Since this increased awareness of the risks on sunbeds, the self-tanning industry has gone from strength to strength. Each year, Britons spend £60 million on fake tanning, with more and more men using the products.

In the wake of an increasingly diversifying industry, in comes St Tropez’s Gradual Tan In Shower Lotion. Self-tanning used to equal a skin tone not dissimilar to the colour of oompa loompa’s, patchiness, and or course the identifiable smell of biscuits. However you’ll be pleased to know that none of these are present in St Tropez’s new offering.

I must admit that when I first heard of this fake tan, I was baffled, intrigued, and less than optimistic if I’m honest. But what was the harm in giving it a try. The instructions advise that you jump in the shower, wash what you need to, definitely give your legs a shave; before lathering your body with the lotion in circular motions, remembering to be generous with it.

Then get your stopwatch out and count for three minutes, no more, no less, before washing it all off. It’s vital you don’t miss out anywhere as I was a little silly and didn’t wash the ankle area (big mistake). It then advises that you get out of the shower, pat yourself dry and go about your daily business, and countdown the eight hours.

Going to sleep I was hopeful and intrigued, and to my genuine surprise it was a complete success. Yes one ankle was a little darker but I can only blame myself. Other than that it was a perfectly even, yet gradual fake tan that didn’t leave a mess in the shower and on my sheets, surely most women’s dream? For once it was nice to genuinely purchase something and it not be too good to be true. It did exactly what it was supposed to; provide a streak-free tan in an instant.

If you require any further beauty or fashion tips from our team of expert consultants then don’t hesitate to get in touch with the ImageByTania team today.

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